World Coffee Alliance (WCA) is a leading network alliance of coffee professionals and market research consultants to SMEs across UK, Europe, North America, South America and Africa, Greater China and Southeast Asia. We work very closely with industry stakeholders, both producers, and consumers including the finance sector in the coffee global chain. We offer secure access to all business intelligence, market research, global information, data and trends in the coffee marketplace.
Building upon the strategies of our coffee expert panels, World Coffee Alliance (WCA) delivers real-time data, coffee global trend information, brand profiles and trade strategic analysis on the most important coffee markets across the world.
We assist SMEs in terms of their coffee strategic market approach, CRM and sales schemes, E-commerce product augmentation and providing farm-to-market analysis in their respective regions or marketplace. In Greater China, we provide sustainable and practical solutions and industry-focused portfolios to EU and British SMEs who aim to access Greater China market including both import & export and vice-versa within the strategic framework of the Belt and Road Initiative.
WHY COFFEE?
World Coffee Alliance (WCA) is the definitive global business intelligence platform that facilitates CxOs, senior decision makers and brand managers, including investors to deliver their value propositions across the coffee and related sectors.
The coffee industry is worth over $100 billion industry across the globe, and is affected by its price elasticity, volatile supply and demand matrix, geographical determinants and its fragmented supply commodity-dependency.
MARKET RESEARCH
World Coffee Alliance (WCA) provides a range of market research briefings adopting advanced methodologies, using quantitative and qualitative analysis to deliver relevant and incisive insights. Our expert researchers work very closely and collaborate with established, upcoming and recently-launched brands to help make them become sustainable market players by delivering better understanding of customer profiles, unique differentiators and purchase behaviour.
Projects are configured and implemented to meet specific and bespoke client needs. Optimum research tools used include online and mobile surveys, field/in-store monitoring, face-to-face sampling, telephone snap polls, focus groups and other collaborative research methods.
CONSULTANCY
World Coffee Alliance (WCA) provides independent consultancy covering a wide range of market research services, adopting advanced methodologies, using quantitative and qualitative analysis to deliver relevant and incisive insights and briefings. Our expert researchers work very closely and collaborate with established, upcoming and recently-launched brands to help make them become sustainable market players by delivering better understanding of customer profiles, unique differentiators and purchase behaviour.
Projects are configured and implemented to meet specific and bespoke client needs. Optimum research tools used include online and mobile surveys, field/in-store monitoring, face-to-face sampling, telephone snap polls, focus groups and other collaborative research methods.
